August 2023 issue contents

Dr Neetu Bhardwaz, Dr Hardeep Kaur Mundra


FinTech has emerged as a mechanism that enables banking and nonbanking institutions to cut their costs, to enhance the quality of their services and to create a much more resilient and diverse financial environment. This FinTech development, which is supported by Artificial intelligence (Ai) and automation allows FinTech adopters to enter different segments of the financial services industry. However, despite the broad application of FinTech, little academic research has explored the development of this new wave of technological innovations. Therefore, our study aims to fill this gap in the literature and examines the recent developments in selected Fintech technologies through a case study. Understand and apply the principles of effectuation. Understand the challenges of obtaining Fintech in India determine the importance of matching new hire and company values, particularly in a small business; and Analyse some of the unique problems facing a business at the point of scaling up and provide suggestions for how the protagonist could address those problems. A lot of individuals are clueless today on what to do with their finances. There is also a lack of an entity, which can tie them financially. Although the private and public banks are trying, their technology is not really filling the gap. Thus, a financial management platform, went live in November 2015.

Keywords:Fintech, Evolution,, Challenges, Suggestions.