Dr. S. Leena Rani
The role of Human Resource leaders in attracting, evolving and facilitating talent is key to the success of any business. Because of this, the digital transformation of human resources management was inevitable and drastically changed how businesses and individuals operate. For the purpose of increasing organizational efficiency, digital technology has completely redesigned and improved systems processes in a variety of industries. Over the past twenty years, digital tools such as applicant tracking systems (ATS), online job boards, and professional networking sites like LinkedIn, Facebook, and Twitter have brought about significant changes to HR practices. These tools have affected everything from posting job openings and accepting applications to recruiting and onboarding, employee engagement, performance management, and, at the end, employee separation and gathering insightful information during exit interviews. HR startup uses automation to replace manual procedures that are repetitious. Over time, all HR procedures must be connected throughout the company to achieve greater efficiency and transparency. According to a World Economic Forum report, the industry will see more diverse workplaces as a result of big data, cloud computing, mobility, and computer power. In another two years, it is predicted that AI (Artificial Intelligence), ML (Machine Learning) and Advanced Robotics will drive the workforce and increase the productivity levels enormously. The present paper attempts to explore the application and benefits of digital HRM on the overall productivity of the organization with the primary data collected from 201 respondents from private and public sector companies. Statistical tools like One Way Anova, Kruskal Wallis test and Multiple Regression were used to validate the research hypotheses and it was found that digital HRM applications and their operational benefits to the employees and organization have a remarkable impact on the overall productivity of the organization.
Keywords:DIGITALISATION- HRM PRACTICES- AUTOMATION-PRODUCTIVITY